Navi Aulkh

Navi Aulkh Bio

Navi Aulkh is a passionate brand strategist, creative consultant, and community leader with over 15 years of experience driving meaningful change in the third sector. As the founder of Sodium & Co, Navi specialises in crafting thoughtful and impactful brand strategies that amplify the missions of charities and community organisations. Her work bridges the gap between creativity and purpose, ensuring that every project she undertakes puts people at its heart.

Based in Wolverhampton, Navi is deeply committed to her local community. She is the founder of the Love My City campaign, an initiative that celebrates and empowers Wolverhampton while fostering a sense of pride and belonging. Her grassroots work has supported vulnerable groups, including children, youth, the homeless, and individuals struggling with addiction, providing hands-on support and designing sustainable solutions that inspire hope and transformation.

Navi’s ability to navigate the challenges faced by the third and creative sectors sets her apart. She understands the frustrations charities experience in embracing branding and storytelling, as well as the barriers creatives face in helping organisations innovate. With a strong focus on collaboration, she advocates for co-designed solutions that prioritise people and their stories.

As a mentor, strategist, and advocate for change, Navi continues to champion creativity, community, and collaboration as tools for building a more inclusive and empowered society. Her mission is simple yet profound: to create lasting impact by bringing purpose-driven organisations and communities closer together.

As Featured on

TEDx Talk

What if the biggest issue facing charities today isn’t passion or purpose—but visibility?

In her TEDx talk, Why Charities Need Better Branding, our founder Navi Aulkh challenges us to imagine a world without charities- where the most vulnerable are left without food, shelter, or hope. Drawing on years of frontline experience in under-resourced communities, Navi unpacks the urgent need for charities to move beyond survival and toward sustainability.

At the heart of this talk is a powerful truth: branding and storytelling aren’t luxuries- they’re lifelines.

When charities go unseen, people miss out.

When stories aren’t told, impact is diminished.

But when visibility becomes a priority, communities can flourish.

This talk is a call to action for charities, creatives, and changemakers alike- to shift from disconnection to collaboration, and from short-term fixes to lasting transformation.